Scriptz Video
Wednesday, March 20, 2013
Creative Portion
Scriptz Video
Wednesday, March 13, 2013
Week 10 EOC: Promotion without Discounts
How will I promote without coupons? I won't want to use coupons or have a special like ladies night out. However, I will have discounted admission for locals ladies on weekends. Just having admission alone would make this an exclusive lounge for people who would like to pay. It also would cover for people coming in thus already making money for the bar. Ladies will never drink for free however, they will get 2 for 1 drink discounts. As for the guys they will have to pay full price for drinks.
So much emphasis will be put on the drinks really. The drinks will make the most for the bar so I will emphasize mostly on drinks. Then admission. Then food. The rest will come together. On slow nights during the week like Tuesday - Thursday there will be no admission charges. There will be challenges on the menu though.
I would like to incorporate some challenges on the menus. I went to a couple bars in town and I see that there seems to be a challenge on most of their menus. Whether it be a free shirt for eating spicy wings or a meal on the house for eating so much food, I would like to add something like that to it. It would really make people want to partake in the challenge and come in. If they don't complete the challenge then they obviously will have to pay a high marked up price for the meal. So it is a win win situation. If they win the challenge then we take a hit, however they will come back and tell their story for free advertisement. If they don't win the challenge, they have to pay and still will come back to tell their story to other people for more free advertisement.
So much emphasis will be put on the drinks really. The drinks will make the most for the bar so I will emphasize mostly on drinks. Then admission. Then food. The rest will come together. On slow nights during the week like Tuesday - Thursday there will be no admission charges. There will be challenges on the menu though.
I would like to incorporate some challenges on the menus. I went to a couple bars in town and I see that there seems to be a challenge on most of their menus. Whether it be a free shirt for eating spicy wings or a meal on the house for eating so much food, I would like to add something like that to it. It would really make people want to partake in the challenge and come in. If they don't complete the challenge then they obviously will have to pay a high marked up price for the meal. So it is a win win situation. If they win the challenge then we take a hit, however they will come back and tell their story for free advertisement. If they don't win the challenge, they have to pay and still will come back to tell their story to other people for more free advertisement.
Week 8 EOC: Creative Content
Social media is what has been a very popular source for marketing your products. I personally always use either a twitter or instagram to promote my newest and latest videos on youtube that I have worked on myself.
To promote Scriptz I will use the same tactic of using social media. I will create a Facebook page for it where people and customers can express how they like or dislike the bar. Any feedback is welcome. However it will be mainly a place where I would advertise specials on drinks or any upcoming independent film attractions. Since facebook is basically a place where you can advertise everything I will also reach out to others who are not big fans of facebook, like twitter.
Twitter is really big. It's a place where you can spread the word out to a mass without having to mass text friends only. Twitter can be something really special since all of your tweets will be on a feed and not constantly on someones phone as a message or a call. I will also use the latest social media tool of Instagram to advertise as well.
With instagram, it is so easy to get a feel of what your audience likes. All they have to do is double tap the picture they like. The more followers you have, the more you can get your product out there. I could do things like take pictures of specialty drinks and see how many people I can get to like it to measure which drinks I should promote more and price more.
To promote Scriptz I will use the same tactic of using social media. I will create a Facebook page for it where people and customers can express how they like or dislike the bar. Any feedback is welcome. However it will be mainly a place where I would advertise specials on drinks or any upcoming independent film attractions. Since facebook is basically a place where you can advertise everything I will also reach out to others who are not big fans of facebook, like twitter.
Twitter is really big. It's a place where you can spread the word out to a mass without having to mass text friends only. Twitter can be something really special since all of your tweets will be on a feed and not constantly on someones phone as a message or a call. I will also use the latest social media tool of Instagram to advertise as well.
With instagram, it is so easy to get a feel of what your audience likes. All they have to do is double tap the picture they like. The more followers you have, the more you can get your product out there. I could do things like take pictures of specialty drinks and see how many people I can get to like it to measure which drinks I should promote more and price more.
Wednesday, February 27, 2013
Price
Prices are pretty simple
Drinks will vary
$6-$18
Popcorn will vary
$2-$6
Admission on weekends
$6-$10
A company can always increase customer satisfaction by lowering its price or increasing its services. Pg 17
Thus, rather than slashing prices, many marketers are holding the line on prices and instead explaining why their brands are worth it. Pg 27
Drinks will vary
$6-$18
Popcorn will vary
$2-$6
Admission on weekends
$6-$10
A company can always increase customer satisfaction by lowering its price or increasing its services. Pg 17
Thus, rather than slashing prices, many marketers are holding the line on prices and instead explaining why their brands are worth it. Pg 27
Promotion
Promotion
Promotion of Scriptz I will use the same tactic of using social media. I will create a Facebook page for it where people and customers can express how they like or dislike the bar. Any feedback is welcome. However it will be mainly a place where I would advertise specials on drinks or any upcoming independent film attractions. Since facebook is basically a place where you can advertise everything I will also reach out to others who are not big fans of facebook, like twitter.
Twitter is really big. It's a place where you can spread the word out to a mass without having to mass text friends only. Twitter can be something really special since all of your tweets will be on a feed and not constantly on someones phone as a message or a call. I will also use the latest social media tool of Instagram to advertise as well.
With instagram, it is so easy to get a feel of what your audience likes. All they have to do is double tap the picture they like. The more followers you have, the more you can get your product out there. I could do things like take pictures of specialty drinks and see how many people I can get to like it to measure which drinks I should promote more and price more.
So much emphasis will be put on the drinks really. The drinks will make the most for the bar so I will emphasize mostly on drinks. Then admission. Then food. The rest will come together. On slow nights during the week like Tuesday - Thursday there will be no admission charges. There will be challenges on the menu though.
"Promotion means activities that communicate the merits of the product and persuade target customers to buy it" Pg 54
"Developing separate marketing plans for the separate segments requires extra marketing research, forecasting, sales analysis, promotion planning, and channel management." Pg 188
Promotion of Scriptz I will use the same tactic of using social media. I will create a Facebook page for it where people and customers can express how they like or dislike the bar. Any feedback is welcome. However it will be mainly a place where I would advertise specials on drinks or any upcoming independent film attractions. Since facebook is basically a place where you can advertise everything I will also reach out to others who are not big fans of facebook, like twitter.
Twitter is really big. It's a place where you can spread the word out to a mass without having to mass text friends only. Twitter can be something really special since all of your tweets will be on a feed and not constantly on someones phone as a message or a call. I will also use the latest social media tool of Instagram to advertise as well.
With instagram, it is so easy to get a feel of what your audience likes. All they have to do is double tap the picture they like. The more followers you have, the more you can get your product out there. I could do things like take pictures of specialty drinks and see how many people I can get to like it to measure which drinks I should promote more and price more.
So much emphasis will be put on the drinks really. The drinks will make the most for the bar so I will emphasize mostly on drinks. Then admission. Then food. The rest will come together. On slow nights during the week like Tuesday - Thursday there will be no admission charges. There will be challenges on the menu though.
"Promotion means activities that communicate the merits of the product and persuade target customers to buy it" Pg 54
"Developing separate marketing plans for the separate segments requires extra marketing research, forecasting, sales analysis, promotion planning, and channel management." Pg 188
Distribution
Distribution
Distribution within the bar should be quick. Since we don't focus on bar food sales we wouldn't have to stress our fryers too much. Our main focus is on the alcohol. We want customers in and out so we have a higher return for tables and space.
Feedback is also a big thing that I would like to have in the bar. On the website people will be able to tell us how they enjoyed or not enjoyed their time at our bar. It will give us a measurement on how we should cater to our customers.
Market Penetration can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts. Pg 46
"The company also added direct-to-consumer distribution channels, including its own retail stores, Web site, and toll-free call center. Direct-to-consumer sales grew 47 percent last year and now account for more than 11 percent of total revenues." Pg 46
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