How will I promote without coupons? I won't want to use coupons or have a special like ladies night out. However, I will have discounted admission for locals ladies on weekends. Just having admission alone would make this an exclusive lounge for people who would like to pay. It also would cover for people coming in thus already making money for the bar. Ladies will never drink for free however, they will get 2 for 1 drink discounts. As for the guys they will have to pay full price for drinks.
So much emphasis will be put on the drinks really. The drinks will make the most for the bar so I will emphasize mostly on drinks. Then admission. Then food. The rest will come together. On slow nights during the week like Tuesday - Thursday there will be no admission charges. There will be challenges on the menu though.
I would like to incorporate some challenges on the menus. I went to a couple bars in town and I see that there seems to be a challenge on most of their menus. Whether it be a free shirt for eating spicy wings or a meal on the house for eating so much food, I would like to add something like that to it. It would really make people want to partake in the challenge and come in. If they don't complete the challenge then they obviously will have to pay a high marked up price for the meal. So it is a win win situation. If they win the challenge then we take a hit, however they will come back and tell their story for free advertisement. If they don't win the challenge, they have to pay and still will come back to tell their story to other people for more free advertisement.
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