Distribution

Distribution

 Distribution within the bar should be quick. Since we don't focus on bar food sales we wouldn't have to stress our fryers too much. Our main focus is on the alcohol. We want customers in and out so we have a higher return for tables and space.

Feedback is also a big thing that I would like to have in the bar. On the website people will be able to tell us how they enjoyed or not enjoyed their time at our bar. It will give us a measurement on how we should cater to our customers.

 Market Penetration can spur growth through marketing mix improvements—adjustments to its product design, advertising, pricing, and distribution efforts. Pg 46

"The company also added direct-to-consumer distribution channels, including its own retail stores, Web site, and toll-free call center. Direct-to-consumer sales grew 47 percent last year and now account for more than 11 percent of total revenues." Pg 46