I feel that the Samsung commercial that featured to very comedic actors of Paul Rudd and Seth Rogen was very successful. You heard what the company was and you saw one product from Samsung on the table. They managed to add the company and a product without really saying much about it. Adding the two comedy stars I believe helped the commercial out immensely to add not only humor but also something to remember it by.
SBnation.com's Randy Booth states "Was Samsung's Super Bowl commercial better than its teaser? Maybe not. Regardless, Samsung came out of Super Bowl XLVII with one of the better commercials." By adding the funny people are now able to remember these commercials and even have a nice pitch to it with saying "The Next Big Thing" by Samsung.
The commercial did cost a lot but it did rake in many viewers. "With the commercial checking in at over two minutes long, plus with Rudd, Rogen and James being the stars, the commercial cost $15 million." I'd say it was well worth it since I did not care much for what they were selling but still was interested because of who was in it and I was able to remember who it was that made the commercial.
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