In order to have a successful bar I would have to really differentiate my bar from any other bar. As I said before it will consist of many independent film makers films being shown. That's one way to make it different. It will also serve up food you would normally get a movie theater. Popcorn would be one of them. It is incredibly cheap to make and it will sell.
Drinks will also be involved. Alcohol seems to be a great product to be selling in the bar. It will obviously make the most money so, alcohol will pretty much be the cash cow of the bar.
Bar food will also be included on our menu. However it won't be the focus. It would be available however, and it will be in small portions. The goal is to turn table around quicker so with that said, smaller portions would not only keep costs low but also satisfy the guest adequately.
"To deliver on its value proposition, the firm must first create a need-satisfying market offering (product)" Pg 13
"In positioning its product, the company first identifies possible customer value differences that provide competitive advantages upon which to build the position" Pg 53
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