Target Market Strategy
Our Target is simple. We want college students. It's really a place for a young crowd. Usually I would like to have a place where I could relax and have a drink with my friends and talk about upcoming films with.
Since we are catering to many of the independent film makers we would want to serve them what they are used to being around. Concession stand food! Including popcorn, candy, and soda. Except here you would be able to also get alcohol and bar food.
"The entire company obsesses over creating value for the customer and
views itself as a bundle of processes that profitably define, create,
communicate, and deliver value to its target customers…. Everyone must do marketing regardless of function or department.” Pg 48
"Place includes company activities that make the product available to target consumers"Pg 54
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