Objectives

Objective

This is a statement of specific things a business would want to achieve. So our objective in "Scriptz" is to be the one stop bar for everyone but also give a place to independent filmmakers to network. Some business like to have acronyms for their companies like US Bank has S.T.A.R.T or Vdara Hotel has O.W.N. it. It is really all about having specific and achievable goals. The objective would state what the bar wants to not only achieve but gauge what they have already achieved in the past. Have a realistic goal in a realistic time frame.

Scriptz objective will be called A.C.T.I.O.N. (Active, Connecting, Timely, Interacting, Obtaining, Networking) It will be real easy to remember and also have a goal that everyone will want to have while working within the company.

"As with the other promotion tools, in considering when and how to use product public relations, management should set PR objectives, choose the PR messages and vehicles, implement the PR plan, and evaluate the results." Pg 406

"The company’s objective must be to manage “profitable growth.”" Pg 45